营销学系 彭晨明 JOURNAL OF MARKETING
发布时间:2023-03-09 发布人:fyy 点击数:608
  

ChenmingPeng, Tammo H.A. Bijmolt,Franziska Völckner,Hong Zhao. A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit.Journal of Marketing[J],2023.

 

 

 
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